Your Website Can Motivate With Color!
Color is a primary way to affect the mood of your viewers. As web designers, you want to convey the proper mood, one suitable to the subject of your web site. How can your choice of colors set the mood, and, to a large extent, determine how viewers will respond to your website?
I believe that there are three primary components to good web design: color, order and form. Of these three, I believe color to be the most important way to touch the emotions of the viewer. However, it is also the one ingredient web designers often get wrong, overdo, or give the least amount of thought. Too often, in web design, colors are chosen haphazardly. The result is often a neon "Times Square" effect with all sorts of bright colors vying for your attention.
How does color affect your website visitors?
Color has emotional value. By skillful use of the vocabulary of color, we can determine what effect our website has on a viewer. There are no hard rules in this regard. The emotional perception of color varies by culture. One of the best ways to learn how to use color to set the proper mood is by being observant. As you go about your day, take note of how color in your environment influences mood, and decisions. Expand your color vocabulary. Visit a museum and study the work of master artists. The great artists are masters at manipulating the emotions through color. Many of the principles they employ can be applied to web design. Observe color in nature. I make it a point to visit a botanic garden at least once a week during the spring and summer months to study the masterful use of color in flora. It's a great source of inspiration.
I am going to let you in on one of the best ways to find interesting color combinations and palettes. In fact, it is one I often employ in the development of my web design. The beauty of it is that it does not have a steep learning curve (in fact, you will find it quite relaxing). Are you ready?
One of the best places to find great color palettes and combinations is in Nature! I keep a digital camera with me at all times. Especially during the Spring and Summer, as I walk through parks, on beaches, or through gardens, I study Nature for color usage. I will often see a color palette in a flower, orchid, rock or shell, in a leaf turning color during the Fall. . . I photograph the item and add it to a digital database. Later, I will browse this database for color ideas when a new project is started. Try it yourself. Get away from your computer and study the true master of color - Nature itself! You may find it to be a delightful source of inspiration and ideas.
Do not underestimate the use of color in web design! Color can, in subtle ways, invite to viewer to linger and purchase, or be repelled. Make sure the mood you set is just right for your audience! Be sure to review the other articles on this website on web design color.
Key Points From This Article:
- Become more observant of how color affects your mood
- Studying how color is used to affect emotion in fine art and other design disciplines will hone your skills in selecting color.